Happy Medium

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For some of us, we view the media world as a constant evolution of its former self - it's a non static industry that adapts to incorporate new innovative technology. Sometimes that advancement eradicates the previous version and makes things obsolete. Records paved way for cassettes, CDs replaced cassettes and when all music became digital – well, we know what happened to music stores… However, one can efficiently coexist with the other in ways that are mutually beneficial. With the advent of the internet, blogs and social media, magazines may be viewed as archaic. In my opinion, this is actually not the reality of the publishing world. I believe it's more important now to incorporate all channels of news distribution in order to stay relevant while maintaining authenticity. Check out the publishing moguls and their support of a new Ad campaign. Very smart.

Magazine Publishers of America - “Magazines, The Power of Print” Ad Campaign

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